K. Real

For some Hip-Hop and its culture is a means to an end nothing else appeals to them so they step into the booth to try their luck. For a small minority it truly is a calling. Personal vendettas, every day life and losses allow the pen to become as powerful as any fist or weapon. K. Real has lived through enough personal loss and survived his fair share of disruption to take the reigns and make headway through sheer determination.

Born into a family ingrained with a rich and lavish musical history, Grandfather, best friend with Joe Jackson and mother a dancer for James Brown, K. Real has never used his family connections for aid. Making strong strides on his lonesome to master the art of entertainment has allowed this Pomona, CA native an opportunity to learn from his own mistakes and benefit from his own hard work. “My family has always been a huge motivation in the music I deliver,” K Real explains. “

Yet growing up on the West Coast, K. Real was influenced by the ostentatious and distinctive sound the region boasted. 2Pac N.W.A, Ice Cube, Too $hort are all part of the musical make up he adopted just as he is inspired by the story telling demeanor of Nas and Rakim. Yet in his own assault on the mic his own daily struggles are the driving force in extraditing personal demons all the while entertaining the masses.

Recognizing that to be a success in the music industry today takes more than just a couple of hit songs, K. Real procured a wealth of extensive knowledge behind the scenes. Positioning himself at Pomona’s Fox Theatre, it was here that the bourgeoning MC was exposed to valuable lessons in the art of promoting, booking and marketing. An encounter with Jurassic 5 when signed to Universal allowed K Real to work on their street team and eventually secure a plethora of knowledge to recruit and maintain his own street teams in the Los Angeles area.

A two-year stint in the military resulted in unfathomable accusations that encouraged K. Real to once again reinforce his personal armor. After an honorable discharge, the problematic lifestyle that K. Real had endured to this point took a new direction. “Extraordinary men are not made from living simple boring lives,” he states as he now plans his strategic assault on the music business. “All I hope to do is get things right this time.”

His ability to reach the masses with his message was also given another outlet in 2007. Having a firm respect for the slain rapper Tupac Shakur, K. Real devoted time to the Tupac Amaru Shakur Foundation (TASF) summer camp in Oakland where he educated the kids on the art of creative writing. “Working for TASF was my way of thanking Afeni and 2Pac for what they have done for the world as well as help to inspire the next generation.”

His most recent single, Deadly Game was written over a year ago in recognition of Oakland’s most revered fallen soldier. “That track came to me once I heard the beat,” K. Real explains. “It was written in record time as everything just flowed.” However the significance of the track is now somewhat closer to home having lost his cousin this month. “I want my music to encourage people going through difficult situations not to give up on themselves,” he shares. “If I can make it, so can they.”

Heading up his own Defcon label, a Vio ringtone deal in place, which sees his music available globally through a huge variety of digital media outlets and the highly acclaimed Corination to his credit, a project that saw K. Real breaking all musical boundaries imaginable; his comfort zone is almost in sight. Upheld by a relentless ability to educate and entertain K. Real has brushed aside the obstacles that have attempted to block him from personal growth and fully comprehends just what needs to be accomplished.

L.U.V. AKA FLU SEASON

L.U.V. is the new hip-hop sensation that everyone is buzzin' about.


The native New Yorker is quickly working his way through the politics of radio ratings success stories, to hearing his own songs played on the air and in clubs across the south. L.U.V. started out holding down full time radio gigs in Richmond, VA before being sought after to do the same thing in Charleston, SC but on a larger scale.

L.U.V. Has always had the passion and drive to showcase his tremendous talent but never thought he would find himself entertaining thousands of radio listeners each week. So after spittin' lyrics to any and everyone who guest-appeared on the show, and realizing the importance of getting his voice heard, he finally decided to leave radio and pursue his true passion of becoming a full-fledged artist.

The transition from radio to records wasn't easy, he had to give up all the money and notoriety of being a radio personality. This would be his first sacrifice made in order to tell his grandchildren, 30 years from now, his true success story. L.U.V. Then began putting his radio contacts to great use by jumpin' on tracks with well known artists/friends such as David Banner and Freeway, just to name a few. He's even seen success with the unofficial remake of Alisha Keys' song, If I Ain't Got You. and his most recent single featuring J Lyriq (a former member of T-Pains label, Nappy Boy Records) named Lullaby. L.U.V. has also worked with Trey Songs on the "Costa Rica" remake which charted over 300 spins on BDS.

Now, after all the callabos and remakes, L.U.V. is focusing on putting out his debut album, not titled yet, where many will guest-appear (he's not telling, its a secret).

So, what can we expect from that lil' dude from New York who helped energize the south? Just more hits spittn' da truth and rep'n where he came from. Look out, L.U.V. Is on da move!