The native New Yorker is quickly working his way through the politics of radio ratings success stories, to hearing his own songs played on the air and in clubs across the south. L.U.V. started out holding down full time radio gigs in Richmond, VA before being sought after to do the same thing in Charleston, SC but on a larger scale.
L.U.V. Has always had the passion and drive to showcase his tremendous talent but never thought he would find himself entertaining thousands of radio listeners each week. So after spittin' lyrics to any and everyone who guest-appeared on the show, and realizing the importance of getting his voice heard, he finally decided to leave radio and pursue his true passion of becoming a full-fledged artist.
The transition from radio to records wasn't easy, he had to give up all the money and notoriety of being a radio personality. This would be his first sacrifice made in order to tell his grandchildren, 30 years from now, his true success story. L.U.V. Then began putting his radio contacts to great use by jumpin' on tracks with well known artists/friends such as David Banner and Freeway, just to name a few. He's even seen success with the unofficial remake of Alisha Keys' song, If I Ain't Got You. and his most recent single featuring J Lyriq (a former member of T-Pains label, Nappy Boy Records) named Lullaby. L.U.V. has also worked with Trey Songs on the "Costa Rica" remake which charted over 300 spins on BDS.
Now, after all the callabos and remakes, L.U.V. is focusing on putting out his debut album, not titled yet, where many will guest-appear (he's not telling, its a secret).
So, what can we expect from that lil' dude from New York who helped energize the south? Just more hits spittn' da truth and rep'n where he came from. Look out, L.U.V. Is on da move!
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